Privacy

Last Updated: 10 December 2025

Markt AI LTD ("AskHook," "We," "Us," "Our") provides this Privacy Policy to explain how we collect, use, disclose, and safeguard information in connection with:

• The AskHook website (askhook.com)
• Our AI powered Instagram content analysis services

(collectively, the "Services").

By using the Services, you agree to the terms of this Privacy Policy.
If you do not agree with this Policy, do not use the Services.

1. Who We Are and Contact

• Controller: Markt AI LTD, 128 City Road, London, United Kingdom, EC1V 2NX
• Email: support@askhook.com (for general, legal, and privacy inquiries)

2. Scope of Services (Data Context)

• Web application only (no mobile app, no public API at this time)
• AI powered analysis of public Instagram content you specify (videos, captions, engagement metrics) via third party data providers
• Features include:
  • AI chat assistant
  • Performance analytics
  • Data visualization
  • Creative brief / storyboard generation

3. Information We Collect

We may collect the following categories of information:

• Account Data
  Name, email, authentication identifiers, workspace details, subscription plan, billing status.
• Usage Data
  Feature usage, timestamps, device and browser metadata, IP address, performance and error logs.
• Instagram Public Data
  Public profile videos, captions, and engagement metrics from Instagram profiles you choose to analyze (via third party providers).
• AI Chat Data
  Prompts and responses within the AI chat assistant.
• Billing Data
  Payment method tokens and transaction metadata handled through our payment processors.
  We do not store full card details.
• Support Data
  Information you provide when contacting support, submitting feedback, or reporting issues.

4. How We Use Information

We use information to:

• Provide, operate, and secure the Services
• Perform AI analysis and generate insights and reports
• Enforce quotas, limits, and prevent misuse or abuse
• Communicate about service updates, security issues, and support matters
• Improve and develop features, models, and overall product experience (using aggregated or anonymized data where possible)
• Comply with legal obligations and enforce our Terms and policies

5. Legal Bases (UK GDPR)

Where the UK GDPR applies, we process Personal Information based on:

• Performance of a contract
  Providing and operating the Services you sign up for.
• Legitimate interests
  Security, service improvement, fraud prevention, analytics, and product development.
• Consent
  For example, certain types of marketing or optional features, where required by law.
• Legal obligations
  Compliance with tax, accounting, regulatory, or other legal requirements.

6. Data Sharing and Recipients

We may share information with:

• Third Party Processors
  • Data providers (Instagram scraping / collection)
  • Hosting and infrastructure providers
  • Logging and monitoring tools
  • Authentication services
  • Payment processors
  • Product analytics tools
  • Customer support tools
  • Email delivery services
• AI / Vendor Stack
  We use external AI model providers. Prompts and outputs may be processed by these providers to deliver the Service.
• Compliance and Safety
  Courts, regulators, law enforcement, or other third parties where required by law, legal process, or to protect rights, safety, or property.
• Corporate Events
  In the context of a merger, acquisition, financing, or sale of all or part of the business, consistent with this Policy.

7. International Transfers

Data may be processed in countries outside the UK and EEA.

Where required, we implement appropriate safeguards such as:

• Standard contractual clauses or equivalent mechanisms
• Other legally recognized transfer safeguards

8. Data Retention

We retain data only as long as necessary for the purposes described in this Policy or as required by law.

• Account and Subscription Data
  Retained while your account is active and for a reasonable period afterward for legal and compliance reasons (for example, tax and audit).
• AI Chat History
  • Paid plans (Starter, Creator, Growth, Enterprise): retained for up to 90 days
  • Free plan: chat history is generally not stored
• Usage / Logs
  Kept for a limited period to support security, diagnostics, and analytics.
• Aggregated / Anonymized Data
  May be retained for service improvement and analytics. This data does not identify you.

You may request deletion of your Personal Information, subject to legal and contractual limitations. See Section 11 (Your Rights).

9. Data Exports

• The Service does not provide data export functionality for any Subscription Plan.
• Where applicable law grants you statutory data portability rights, we will honor those rights to the extent required.

10. Cookies and Similar Technologies

We may use:

• Cookies
• Local storage
• Similar tracking and storage technologies

Purposes include:

• Authentication and session management
• Remembering preferences
• Analytics and performance monitoring
• Ensuring features function correctly

You can control cookies through your browser settings. If you block or delete cookies, some features may not work properly.

11. Your Rights (UK / EEA Where Applicable)

Depending on your location and applicable law, you may have the right to:

• Access your Personal Information
• Rectify inaccurate or incomplete data
• Erase (delete) your Personal Information in certain circumstances
• Restrict processing in specific cases
• Object to certain types of processing, including direct marketing
• Data portability for information you provided to us, in certain circumstances
• Withdraw consent where processing is based on consent

To exercise your rights, contact: support@askhook.com

You may also have the right to lodge a complaint with a supervisory authority, such as the data protection authority in your country or region.

12. Security

We implement technical and organizational measures designed to protect Personal Information, including:

• Access controls
• Encryption in transit where appropriate
• Monitoring and logging

No system is completely secure. You are responsible for:

• Using strong, unique passwords
• Protecting your Account credentials
• Not sharing your login details with others

13. Children

• The Services are intended for users 18 years and older.
• We do not knowingly collect Personal Information from children under 18.
• If you believe a child under 18 has provided us with Personal Information, please contact us so we can take appropriate action.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

• If changes materially affect your rights, we will provide notice, for example via:
  • In app notification
  • Email
  • Notice on the Website
• The “Last Updated” date at the top indicates when the Policy was last revised.
• Continued use of the Services after the effective date of the updated Policy constitutes your acceptance of the changes.

15. Contact

For questions, requests, or privacy related concerns:

Email: support@askhook.com

Postal address:
Markt AI LTD
128 City Road
London
United Kingdom
EC1V 2NX